Case Studies

Results from advertisers running on Sapyon

Anonymized Amazon India stories from a speaker brand, a car audio brand, and a personal care appliances brand—built for brand owners and agencies deciding how to scale ads.

Speaker Brand

Capturing peak demand without burning budgets early

~1,950 peak-month orders ~₹16L attributed sales ~24M peak-month impressions

A speaker brand on Amazon India drove nearly 2,000 ad-attributed orders in a peak month—then needed live budget rules when CPC climbed and weaker months fell underwater.

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Car Speaker Brand

Stopping CPC blowups that wipe out efficient months

Up to 8.5× ROAS CPC ~₹3 vs ~₹36 Waste months under 0.5×

A car audio brand ran months at 7–8.5× ROAS with ~₹3 CPC—then saw waste months where CPC jumped ~13× and ROAS collapsed below 0.5×.

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Personal Care Appliances

In 12 months, attributed revenue grew ~5.4×

~5.4× revenue in 12 months ROAS held ~6× while scaling ~8.7× peak month

A personal care appliances brand took attributed ad revenue from a baseline month to ~5.4× that level a year later—without giving up efficiency.

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Multi-category personal care appliances automation case study cover

Agency / Multi-Category

Shifting budget from weak categories to 7.6× winners

~5.4× revenue in 12 months ~7.6× top-category ROAS ~₹9 Cr attributed revenue

Across personal care appliances, rules funded winners (~7.6×) over weaker lines (~1.3–1.6×)—while attributed revenue grew ~5.4× in 12 months.

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