Stopping 13× CPC Spikes to Unlock ₹19.6L in Monthly Sales

The problem

Before Sapyon AI, performance was a rollercoaster. While they had efficient months, unchecked bad keywords would randomly cause CPC to spike from ₹2.66 to ₹35.81 (a massive 13× increase). This crashed ROAS to a dismal 0.43× and wiped out profits.

Weekly keyword downloads were simply too slow. Strong and weak search terms were mixed into the same campaign totals, so the waste was impossible to spot before the damage was already done.

What they did

With Sapyon AI, every keyword is scored continuously. The tool flags what to pause, which bids to lower, and which converting terms to raise, so the team can close the gap between a ₹2.66 efficient CPC and a ₹35.81 waste CPC instantly.

Trusted rules automate the repeat fixes (pause or lower bids on chronic waste; protect winners). Managers still approve bigger changes until the playbook is proven.

What changed

After Sapyon AI, catastrophic waste months were completely eliminated. By cutting waste instantly and protecting winners, they stabilized ROAS and safely doubled their sales volume, scaling to ₹19.6L in a single month at a healthy 7× ROAS.

If you sell car audio on Amazon, you already know both sides of this story. Sapyon AI helps you stay on the profitable side without hiring someone to live inside search-term reports.